NUS Highlights

Learn how our transformative education and multidisciplinary research have nurtured effective global leaders, impacted society and transformed lives for the better.

President's Welcome

We are Singapore’s flagship university. We hope you will be inspired by the many fascinating facets that make NUS a leading global university centred in Asia.

Shaping the Future

“At NUS, we are moving boldly — and concertedly — to expand tomorrow's frontiers. We believe that we have the power to shape the future, for the better.”

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Come discover our exciting and vibrant campus and find out why #NUSLife is invigorating and fulfilling.

Thought Leadership

Distinguished thought leaders, movers and shakers in Singapore and across the globe gather regularly on campus to share their insights and engage in intellectual discourse.


The science and art of celebrity branding

Advertising a brand through associations such as brand ambassadors is both an art and a science. Companies need to consider a wide range of factors to determine whether or not a person is the right fit. Prof David Tan, Co-Director, Centre for Technology, Robotics, Artificial Intelligence and the Law, at the Faculty of Law at NUS, opined that even when a celebrity or sporting team appears to be a good fit based on scientifically derived metrics, brands need to consider cultural norms and community expectations.

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Singapore’s presidential race and how social media became a key battleground

Social media was a key battleground for the three-way fight in the recently concluded presidential election. Each of the candidates’ social media campaigns highlights the importance of a cohesive campaign strategy that includes social media. Yet social media is a double-edged sword and the outcome might not always translate into nor reflect support at the ballot box said Dr Carol Soon, Principal Research Fellow and Head of the Society and Culture Dept at the Institute of Policy Studies, Lee Kuan Yew School of Public Policy at NUS, and Beverly Tan, Research Assistant at the same institute.

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Upcoming events



Design Thinking Day 2023
2:00 PM